DSE — Digital Sales Events
A fully digital sales event, run to the customers you already have. Pick your sites, your database and your theme, and see your price and what it could return in under a minute.
How it works
The event runs to your existing customers. No bought lists, no cold data.
A bespoke event website in the theme you choose, with artwork to match your brand.
Text messages lead, with email in support. Customers play, win and book a time to visit.
A day of Prospecting & Showroom Training on site: your sales team phones your customers and books appointments live.
Example event pages
Every event gets its own landing page, built around a game your customers want to play. These are demo pages for a made-up dealership; yours carries your name, your logo and your offer.
Hundreds of themes. Your choice.
Black Friday, a plate change, a summer event or an idea of your own. The game, the colours and the artwork are yours to choose; the booking diary behind it stays the same.
Text is the most effective way to reach your customers. It lands on the phone in their hand and it gets read.
Included in every package. Email carries the detail and backs up the text.
Illustrations only. Dealership, customer, dates and prizes are examples.
Prospecting & Showroom Training
The campaign gets your customers playing and booking. Prospecting & Showroom Training gets your team ready to make the most of it: a full day on site with a Hayward & Partners trainer, included in the price. It is the part of our events you will not get from a campaign alone.
The offer, the prize, the dates and how the booking diary works, so everyone can explain the event in one breath.
Who in your database to call first, how to open the call, and how to turn "I'll think about it" into a time in the diary.
Your team phones your customers there and then, working from the prospecting portal, with the trainer coaching call by call. Every call adds to the bookings the campaign is already bringing in.
Every yes goes straight into the event diary. Your team finishes the day with appointments booked and a call plan for the days left before the event.
appointments booked on the average H&P training day in 2026. Average across our PSA, RPT and E.V.ent training days, January to September 2026.
Quote builder
Move the controls to match your dealership. The quote and the return update as you go.
First site included. Each extra site has its own training day.
First brand included. Add each extra brand you sell.
Per site. A rough number is fine.
Email is included. SMS is charged per text sent.
Text is the most effective way to reach your customers. It lands on the phone in their hand and it gets read, with email adding the detail. We recommend an invitation and a reminder as the minimum.
Email only leaves out your most effective channel. Add at least one text to give the event its best chance.
On top of the 1 day included. Prospecting & Showroom Training, on site. What happens on the day
Any theme you choose, at no extra cost.
Your break-even
Worked out from your quote and your own numbers. Nothing here depends on how well the event performs.
Use your own numbers
Show rate is the share of booked appointments that turn up. Close rate is the share of those who buy.
Beyond break-even
Scenarios are illustrative, not a forecast or a guarantee. Each assumes the share of your database shown books an appointment, then applies your show rate, close rate and profit per car from above. Gross profit is vehicle profit only.
Next step
Send us your quote and we'll come back to confirm the detail and check the event diary for the dates you want.
